Pinterest can be a game-changer for your blog as well as business and can do wonders in terms of bringing the traffic. But if you are doing it wrong, you may not get the ROI for the time you spend. To save you from disappointment, here are a few Pinterest mistakes you should avoid at any cost if you want to grow your Pinterest account.
Pinterest mistakes you should avoid on any cost
Pinterest can bring you loads of traffic but you should use it correctly. Here are the mistakes that can have a negative effect on your Pinterest account.
1. Not creating click-worthy pin images
Not creating beautiful click-worthy images for Pinterest is the single most factor that can hurt your Pinterest game. If your graphics are not click-worthy, you will not get any traction from Pinterest even if you have excellent written content to share.
To create images that go viral, you should pay attention to the following things,
- The image you use for the pins
- Text overlay on the pins
- Call to action
- Using vibrant colors
Design your amazing pins using Canva. Canva is a free software that is beginner-friendly. If you want to create clickable images, choose vibrant colors and big fonts.
People scroll down the Pinterest feed quickly, and your pin only has few seconds to grab the attention of the user. Big fonts play an important role in getting your pins noticed.
Most of Pinterest users use Pinterest from their smartphones. The pins you create should look good on the mobile screen. Choosing tiny fonts can ruin the user experience on phone screens.
What to do: Never ever use script fonts for your keywords. Users, as well as Pinterest, can not read the scripted fonts. Also, create the pin graphics keeping in mind the mobile users.
2. Pinning at the wrong time
Time of pinning is as essential on Pinterest as the design of your pins. If you live in a different time zone than your readers, you can use schedulers to schedule your pins to be pinned at the right time.
If you are pinning manually, try to pins two times a day. A few pins in the morning and then some in the evening.
What to do: Schedule your pins according to the time of your audience. Tailwind can help you know the right time to pin or when your audience is online. If you are not using Tailwind, you can schedule your pins with the Pinterest scheduler inside Pinterest.
3. Not pinning consistently
Pinning consistently is as important as the design elements of the pins. You can have all the Pinterest courses and apply all the strategies, but if you are not pinning consistently, you will not get the desired results from Pinterest.
Pinterest says that instead of pinning all your pins one day and nothing for the other 5 days will not help your account. If you want to grow organically on Pinterest, you have to pin consistently and daily.
I know if you pin manually, there are some times when you cannot pin on designated times or when your audience is on the platform. It happens to all of us, here you can use the scheduler.
What to do: You have two options to schedule pins. One is Pinterest itself, and another one is Tailwind. You can sign up for the Tailwind account for free and check yourself. It is Pinterest approved scheduler where you can schedule your pins in advance.
4. Pinning too much is one of the Pinterest mistakes
Pinning 100 pins a day was a norm earlier, but not anymore. With the algorithm updates in 2020, you don’t have to pin that much to get traction. Pinning less, but the fresh content and to relevant boards should be your new Pinterest strategy.
What to do: According to new strategies, Keep your pin numbers between 10-15 and pin only to most relevant boards. This is what I have learned from successful pinners.
You can read more on Pinterest mistakes to avoid here.
5. Not creating enough fresh pins
Pinterest wants fresh content to show users. As a content creator, you should create as many new images as you can. Fresh content improves user experience, and people love to interact with fresh content.
Think like a user, if you will be shown the same image every day, would you respond to it the same way you did the first time? No, you will not. The same is with the pins. To engage people and show them fresh content, Pinterest wants content creators to create as much new content as possible.
What to do: Create fresh Pins everyday. Creating pins from scratch every day is difficult, you can use Pin templates.
6. Pinning to underperforming group boards
Group boards are not an essential part of Pinterest strategies anymore. They used to be beneficial in terms of getting Pinterest traffic, but Pinterest is making them redundant now.
Your own boards are essential to get traction on Pinterest. If you want to use Pinterest group boards, use the one which is very tightly niched, have few collaborators (25-30). Also, check if fresh content is added to the boards. Loosely niched group boards can hurt your reach.
What to do: Instead of using group boards that are loosely niched/broad niched, use the ones that are niche-specific and have few contributors. Archive the non-performing boards and check the stats after a few weeks.
7. Not using keywords correctly
The pin design is required for user intent, and Keywords are required to give signals about your account to Pinterest. If you are not using keywords correctly or not using it at all can hamper your Pinterest growth.
There are many places where you have to use keywords to grow your account,
- Pinterest Profile name
- Your profile bio
- Board names
- Board descriptions
- Pin titles
- Pin text overlay
- Descriptions of pins
Using keywords related to your niche will help you to create a Pinterest account that will help you get a lot of traffic.
What to do: Enter your main keyword in the Pinterest search tool( Search bar) and copy the suggested longtail keywords. Use them in your descriptions and all other places for keywords.
8. Not paying attention to Pin Titles
Sometimes you don’t pay any attention to the Pin titles. Pin titles are made up of a few words but are essential to grab the attention of users. Your pin title should be different from the post title.
Post titles are written for people who use Google. Pin Titles are for Pinterest users. Think about how you search on Google, and why you click on Pins on Pinterest? You will get the idea. You have to entice the user to click on the pin, and pin titles play an important role in this.
What to do: Write crisp and attention-grabbing titles so that the user wants to click on the pin.
9. Not checking your analytics
I am guilty of this one too. I think I have that habit of not going back and checking. It feels so intimidating initially, but as soon as you get the hang of it, analysis of your performance becomes easy.
There are three places where you can check how your Pins are performing.
- Goggle analytics
- Pinterest analytics and
- Tailwind insights
If you are not using Tailwind, you can check all your pin performance on Google analytics.
You can also check your Pinterest analytics. It will give you an idea of how your account is performing. The most critical component is the click rate.
What to do: Go to your Google analytics and check your best-performing pins and content. Create more like those Pins.
Many mistakes look very small, but these are the little details that can make or break your Pinterest game. Pay attention to every minute detail like
- Pin titles
- Pin designs
- Keywords in descriptions
- Pinning time
Your account will grow better and at a reasonable speed.
I hope this will help you in avoiding all those Pinterest mistakes that can impact your Pinterets account and eventually your traffic.
If you like this post, please share it and if you have any problem with your Pinterest account, you can ask me in comments.