Have you started a blog or business and wondering how the heck you can get traffic to your website? You may, or you may not know that Pinterest is the key. Here is the beginner’s guide on how to use Pinterest for business.
There is no doubt that Pinterest is becoming smarter and smarter day by day, you can still get a good amount of traffic by applying the right strategies and using Pinterest correctly.
How to use Pinterest for business as a beginner
I will come directly to the point that what should be done precisely to get traffic from Pinterest. First of all, make it clear why you are using Pinterest. Of course traffic but what do you want that traffic to do.
Do you want that traffic to buy the stuff directly, or you want that traffic to submit their email address? For this, you need to have specific sales funnels. Your main goal should be to convert that traffic to the customer.
There are a few ( in fact, many) things you should do to achieve this goal. The first thing is to create a freebie to grab the email id of the reader. Warm-up your leads later with helpful content and then you can offer your product for sale.
What is Pinterest?
Pinterest is an amalgamation of search engines and social media platforms. It is best suited for a business because you may get found on this platform. People use Pinterest to plan for events like weddings, parties’ home decor, and much more. It is a visual platform, so you have an excellent chance to showcase your product.
Tip: The best thing is that pins on Pinterest can be linked to your online store or website. Which brings traffic.
Customers may not buy that product immediately, but he/she can save that idea to their personal board to check it later. In any case, customers become aware of the brands.
If you want to grow your online business with Pinterest, you can learn to optimize your Pinterest account from the Pinterest Ninja course. This is a comprehensive and wholesome course in giving a boost to your Pinterest account.
Pinterest tips for business
Let us come to the point and discuss Pinterest tips for business, which could have a direct impact.
1. Create a business account
If you already have a personal account, you can convert that account into a business account, or you can start a new account. It doesn’t matter whether you are starting a new business account or converting a personal account to the business account.
Pinterest personal account vs. business account, which one you need?
There are a few differences in business and personal accounts.
- You cannot see pin stats
- Account stats are not available,
- and you cannot access buyable Pins
- Analytics for pins are not available
- No promoted pins are allowed for a Personal account.
- You can see the stats of your better-performing pins.
- You can access analytics to see account performance.
- Promoted pins are allowed
- Rich pins can be enabled
In simple words, if you are a business owner, you should have a business account. It will give many functional features not available on a personal account.
2. Write an SEO description for your profile bio
There are a few places to write keywords to optimize your account to give indications about your account.
Start with the name on your profile
Either use your own name if you are a personal brand, or you can use your business name. Along with this, you can add a few words to describe your business or blog. These should be your niche keywords.
Use your logo or your photograph along with your business name. The second place to insert keywords is in your Profile bio, which can be written in few words.
Use ‘About me’ to write keyword optimized bio. Here you can write in 160 words about yourself. Again use this place to write keywords to get found on Pinterest.
3. Account setting.
Now for account setting, go to setting and click on account setting. From there, you can add the required information according to your business needs.
4. Claiming your website.
Claim your online store or website on Pinterest. Connect your website to your Pinterest account and increase the engagement on your account. Pinterest prioritizes the pins created by the website owner.
Not only your website, but you can also claim your other social media platforms like Youtube channel, Facebook account, Instagram account.
5. Optimizing your profile as a business owner
A s a business owner, you want customers to be aware of your brand. This is only possible when people see your brand logo, a memorable name, and brand colors.
After creating your profile, add a business logo, name, and a few keywords about your business. Write keyword-rich descriptions. Include your website URL.
Adding your best boards as featured boards. ( This can be done later if your account is brand new)
How to stay on top of Pinterest marketing if you are starting out on Pinterest?
You should have a clear goal and strategy. As a business owner, what are your expectations of Pinterest? Do you want to grow traffic to your website ( this one is obvious)? What do you want that traffic to do?
Channelizing the traffic to the right place is the most important. As it is said, people come to Pinterest to plan. It could be travel, a wedding party or anything else.
They may not buy directly ( which is possible), but they can save the ideas they find on your boards. It means they can become your customers later.
To do this, you should have a freebie ready to grab their email address. Here are a few important things to do
6. Create eye-catching pins.
Pinterest is a visual medium, which means you should have enticing imagery. If your business is product related, you can use lifestyle images with the product.
Either you can use images as it is or you can add some text overlay ( which is always beneficial)
7. Best practices to create pins
Create pins by keeping the anatomy of a viral pin in the mind. This will help you create beautiful pins even if you are not a designer.
- It should be in the ratio 2:3
- Bog bold easy to read fonts
- Your brand logo or website name on Pin graphic
- Text overlay with keywords
- Keyword detailed description
8. Create boards that reflect your business and brand
To be successful on Pinterest, you need to create boards related to your own business niche. Earlier, it was advised to create boards with trending topics. I mean, Pinterest favored broad niche accounts.
But now, Pinterest is also favoring accounts with niche related content. It means you should create boards and pins with keywords related to your blog or business niche. Being specific with your pins and boards will get you better results.
Brand colors and fonts stay consistent with your brand colors and fonts. I am not saying to use similar colors or similar design, but keep consistency in a few things so that people could recognize the brand.
Being a business, your content should be easily recognizable. I don’t say that you have to use only brand colors, but stay consistent. Pick 2 or three fonts and make little changes while creating pins. Use the same colors and fonts while creating board covers.
3. Pin when your audience is on the platform now
If you go to analytics and demographics, you will have an idea of your audience. In real-time, when your audience is the active or optimum time, you have to use Tailwind. Tailwind gives you an idea when your audience is on the platform. Not only this, but Tailwind can also even help you create a schedule according to your audience.
Pinning your pins at that time will help you increase your organic reach on Pinterest. When your audience interacts with your pins and content, your account will grow organically.
4. Creating engaging content.
Having a clear strategy about the type of content you will create. It will help you build a successful Pinterest presence. For example, if you have a specific type of product, you can create tutorials on how to use that product or the benefits of using that product.
“How to” type of content do very well on Pinterest.
These are some of the tips that will help you get active on Pinterest, and you will be able to earn the rewards from Pinterest.