If you are looking for driving traffic from Pinterest, follow these best Pinterest marketing strategies in 2020.
Growing your traffic organically from Pinterest will help you stay in the game until Google starts showing some love to your blog.
Best Pinterest marketing strategies for your blog
Millions of people come to Pinterest every day to get the ideas and plan important events of their lives. You can help those users with your ideas and content.
To use Pinterest to drive traffic and get audience, you should use it the right way. Here are some of the Pinning strategies for 2020 that will definitely help you grow.
Optimize your Pinterest profile
We all know about Google SEO and find it intimidating, the same way Pinterest SEO is there. The best part is Pinterest SEO is not that difficult to master as Google SEO. If done correctly, Pinterest SEO can bring considerable benefits in terms of blog growth.
Creating an optimized profile from day one will help you.
1. Pin fresh content regularly
With a lot of updates in 2020, Pinterest is focusing on fresh content. Fresh content is
- New posts with fresh URLs
- Old posts but new pin graphics
- New image for pins
To create new content, you don’t have to write new posts daily; rather, you can create new pins for old posts, and Pinterest will count them as new. Also, note you should write unique descriptions too.
Sometimes we all get lazy and don’t want to write new descriptions. If you cannot write unique descriptions, at least write a new Title (The actual Title, not the pin overlay).
2. Pin consistently
There i nothing new in this one but it is so important that I am including it here.
Pinning consistently brings consistent traffic. If you pin all of your pins one day and nothing for the whole week, your account will not grow at a steady pace.
Pinning daily will help in the distribution of your pins in the home feed. When you have pins circulating in the Pinterest feed, your pins have better chances of getting saves and clicks.
3. Pin at the right time
Pinning at the time when your audience is online will help you get saves and Engagement with your pins. Pinterest circulates those Pins that get more Engagement.
Engagement is when somebody saves your Pin, clicks on the Pin to enlarge, or click to get to the website. I have seen pins getting saved immediately when they are pinned at the right time.
I know it is hard to pin at the exact time when you are pinning manually. If you are not using schedulers, pin a few pins in the morning and then in the evening.
This way, you will have enough pins circulating in the feed.
Tip: If you are not getting immediate clicks and saves, don’t get disheartened, you may start getting traction later. I have seen on one of my account that the pins that I pinned 6 months ago are getting me clicks now.
4. Size of the pins
Pinterest has always informed that it prefers the pins in the size of 2:3. Longer Pins get cut in the feed. Try to create Pins with this ratio.
Even if this is the case, we always see longer pins doing good in the feed.
Though the recommended size is 600×900 pixels, you can try with different sizes in the ratio 2:3.
Also, create some pins in the ratio 1:2 ( 600×1200) and see how they perform.
Some niches like Recipe blogs and DIY do well with longer pins.
5. Pin what your followers like to pin
Pay attention to what your followers like to pin. They may select one type of content and may not save the other unrelated kind of content.
Think like a user. You have a few boards on your account about recipes. You love to pin recipe pins, but what do you do when you look at the pet pins?
You cannot pin those pins because you don’t have boards to pin those types of pins.
Similarly, when your followers love to save one type of content, they may not be ready for a different kind of content.
6. Pinterest SEO
Pay attention to keywords and Pinterest SEO. Pinterest SEO is not as complicated as Google SEO, but keywords are as important on Pinterest as Google.
You don’t need fancy tools to find keywords on Pinterest. Use the Pinterest search tool(search bar) to find the keywords for your topics.
7. Pins with multiple images
Pins with multiple photos are getting more attention on Pinterest. So create pins with multiple pics, not a single image.
I know this is easy for DIY and recipe pins, but you can try with some other topics too. Use related images with similar colours.
8. Create video pins
Video pins are getting all the attention and distribution on Pinterest. If your niche allows, you can experiment with video pins.
You may have noticed that when you open the home feed, most of the pins you see at the top are video pins. Pinterest wants users to stay on the platform, video pins are great for this.
If possible, try creating a few video pins.
9. Don’t use too many hashtags
I have a love-hate relationship with hashtags. Using too many hashtags can come across as spammy and may hurt your account. Use them only if you feel like it.
And of course, never forget to test different Pinterest strategies.
10. Create images for Mobile users
How do you check Pinterest? I guess on your mobile phone. So are the other users. Create pins that look great on the mobile screen.
Tall images with a light background and bright text in bold fonts do well on Pinterest.
Never use scripted fonts for your main keyword. They look cute but are not suitable for user experience.
11. Using group boards
Group boards used to be very helpful in getting traffic but not anymore.
Instead of adding your pins to too many group boards, pay attention to your own boards.
Pinterest is making group boards redundant day by day. Only use the group boards that are tightly niched.
Try to create niche-specific boards according to your own blog categories and add Pin to most relevant boards. Don’t repin the same Pin to more than 5 boards. Pinterest is discouraging from repinning your own content again and again.
Create as many new pins as possible.
- Create fresh content
- Use multiple images on Pins
- Use group boards wisely
- No repinning your own content
- Create niche specific boards
- Create video pins
- Taller pins in the ratio 2:3
These are the best Pinterest marketing strategies you should try to get traction on your Pinterest account. I hope you will be able to get a lot of traffic with these strategies.
Have you got a chance to join my community? If not, enter here to get more tips on Pinterest and a growing blog.
You can read more about Pinterest.
- How to make your pins go viral
- How to create awesome Pinterest board names
- How to get traffic from Pinterest to your blog
I hope these strategies will help you get organic traffic in 2020.
If you want to learn more about Pinterest and grow your traffic, you can join my community here