All of us want our pins to go viral on Pinterest and bring loads of traffic. However, it is not an easy task. It takes some time for your pins to start getting some traction. Also, some of the niches do very well on Pinterest while others are not so popular. There are a few elements to create Pinterest pins that go viral.
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If somebody tells you that they have the magic to make Pins go viral on Pinterest, don’t believe them. There is no one fit all answer but there are a few elements that can help your pins go viral.
Few elements are essential for a pin to go viral. It should have a related image, vibrant colors enough to catch the user’s attention, call to action, Clickable Title.
Think of yourself as a Pinterest user. When you are on Pinterest, you will scroll down quickly and will click on the Pin that grabs your attention. Pins with bright colors and giant fonts always attract us to connect. Get an idea from these Pins. This can help you in creating pins for your own posts.
1. Your Blog Niche
Some of the topics/niches are trendy. It means more and more people are searching for the same. Pins for those topics go viral quickly. People come to Pinterest to get ideas to plan something. It could be home decor, party, wedding, and many more.
Pins related to these types of topics have a better chance of getting viral. It doesn’t mean that you cannot get traffic for any other topics. With correct strategies and pin design, you can get traffic for most of the popular topics.
I have a personal example. I have a pin on my different accounts that I created in 2018. That Pin is still getting link clicks and have thousands of saves.
There are also a few pins that I pinned in August 2019, which are bringing traffic and are not related to these popular topics.
2. Related images
Using an image that relates to the post topic is very important. Remember, Pinterest is a visual search engine. Whatever you do should have a user intent. If you are writing about making money from home and using the image related to food, will not help.
Similarly, using baby pics is your beauty posts will not help either. Pinterest can read the text as well as the image of the Pin. Using unrelated images can confuse Pinterest, which is not what you want. This will hurt the distribution of your pins.
Here, our goal is to create Pins that go viral. Choose your images carefully. For the DIY types of blogs, it is easy as you can use your own pictures, but for other types of blog posts, you have to either click your own images or use stock images.
I use photos for my blogs from Canva or Ivory mix. Ivory mix has an excellent library of photos to choose from for your Pins.
3. Pin descriptions for viral pins
Pin description plays a vital role in giving signals to Pinterest about your Pin. Writing a keyword-rich Pin description helps your Pin go viral as well get found in searches.
When you pin from your post, Pinterest will get the pin description from the Title of your post. If you want Pinterest to have Pin description, which you want, you can use the Social Warfare Plugin.
4. The vertical image in 2:3 ratio
Creating a vertical pin is essential and recommended by Pinterest. The pin size should be in the ratio of 2:3. Square or horizontal images don’t do well on Pinterest.
There are a few sizes you can use on Pinterest.
Sometimes even longer images do well on Pinterest. For example, if you have to create an idea for a recipe, you can make a longer one but never create an image longer then the ratio 1:2.1. These types of pins get cut in the feed.
Also, longer ins are distributed less in the feed. So create the pins that fit into the suggested size. It will help your Pin to go viral.
5. Pin titles
Pin titles should be written in a way to entice the reader to click on your Pin. Also, the pin title should be different from the text overlay. Include your keyword pin title but also make it curious so that the user clicks on it.
When someone searches on Google, they type in the text they are looking for. But on Pinterest, you have to grab the attention of the user. Use words that capture the attention of the reader to click on your Pin. This will help your Pinterest pins go viral.
6. Create more than one Pin for the posts
Creating more images will help your pins in getting traction. As you know, many factors can help your pins go viral, design and timing are also important.
Sometimes your Pin may be beautiful, but no one pinned it due to the time of uploading. It may get buried in the feed. While sometimes, those pins get off and go viral, which you never expect. Creating more than one pins for a single post will give it a better chance.
7. Pin to relevant boards
Pinning to the most relevant board helps Pinterest to understand what your Pin is about. Your Pin should contain the keywords present in board descriptions. Pinterest will show those Pins in the distribution in the way that it gets in front of the right people.
When you pin something, it is shown to your followers first. If somebody pins your pins immediately, it is delivered to more people. Which eventually helps in getting more saves and clicks.
8. Timing of Pinning
When you pin and where you pin, both have significance. If you pin to the right board at the right time when your audience is on the platform, it will help your Pin get noticed.
I have seen when somebody pins your pins immediately, it gets more distribution in the feed. More distribution means better chances of getting clicks and getting viral.
I hope these tips will help you in getting your pins viral. There is no magic wand, just the right strategies, and you are done. Sometimes you may notice that your most beautiful pins will not get viral, but the one which you never expected starts bringing loads of traffic to your site. The main points you want to consider while looking for viral pins are
- The image you use for pins
- Text overlay
- Clickable Pin Titles
- Keyword-rich Pin description
- Pinning to relevant boards