Finding a blog niche is essential to stand out in this crowded blogging world. As it goes, riches are in the niches. Now, the question is, how to find your niche in blogging so that you will not regret later.
When you are targetting a specific niche and specific people, you may be known as an expert in a particular field.
Instead of solving all the problems, it is better to solve a single issue for your audience.
How to find your niche in blogging
When we start a blog, it is highly that we don’t have all the ideas of what we are going to do. You have that vague idea of building a website and writing everything. Don’t do that.
If you don’t have started a blog yet, sit down with a paper and pen and start jotting down any ideas you have.
There are two options, either you start a blog with a core topic from the beginning, or you can have a blog and then niche down it later. Both the strategies can work, but if you are at the initial phase of building a blog, I highly recommend niching down the topic.
Let us first assume that you haven’t started your blog and looking for some ideas.
1. Write down the topics of your choice
Initially, you don’t have any idea what you want to write about. At that time, write all the topics and ideas you have in your mind.
You may have some hobbies, skills which you picked up during your job and studies. Make a list of all those topics and classify them into your interests, knowledge, skilled, hobby, and expert. Each of these topics can be niched down further.
You can use Coggle to create a visual diagram for your interests and hobbies. Having a visual diagram helps in looking at the topics easy and you will be able to make a decision better.
You have selected a topic, and you want to work on that. Say, for example, you have the idea of writing about parenting. It is a vast niche, as there are many subtopics within this.
Let us niche down it further,
Parenting is a big topic.
Some of the subniches for Parenting are:
- Mother health
- Toddler activities
These are only a few of them; there may be a lot more. Use this method to outline all the ideas you have. You can create this map by using Coggle.
Niching down is going more in-depth on a topic rather than getting broader. A topic should be your main keyword for your blog.
2. Check with Google trends
If you have selected a niche or topic for your blog, check for the trends. If the trend shows a steady volume of searches, it is a good idea.
If you see that the trend is just a fad, it will not be profitable idea after a few months.
You want a topic which is having steady growth. If you see the trend is decreasing, it will not be a feasible idea.
Let us check with Google Trends
For example, I entered my main keyword breastfeeding, it shows a steady trend. The topic is in trend in most of the years. This is just an example.
3. Check with Keyword planner
When you are at the beginning of creating a blog, doing all the searches and nicning down is overwhelming. But having a rough idea about your niche can help you find out a niche with potential to build a successful blog.
Let us start with Google trends
Sign up with Google keyword planner and enter your primary keyword.
I entered the keyword Breastfeeding and got these results.
Here I have got some keywords and suggested keywords as well as the search volume. You can use this tool to find out what topic you can use to start a blog.
Your primary keyword should have a few thousand searches each month. If you cannot find a good enough search volume, you have to leave the idea and move to the next one.
4. Check for social media popularity
You should also check if your niche is popular on social media. For this, you can download the Moz extension for your browser. Go to Moz.com, sign up, and download the Moz bar.
It will help you to have a look at the DA and PA as well as you can use Moz to look for popularity for your keyword on Social media. If you see that most of the pages ranking on Google have very high DA, it will be difficult to compete.
Don’t get disheartened, you will still be able to find some ideas fr your blog.
If you type your keyword on Google search, look for the very first pages which show up on Google.search. Pick those Website names and enter into the Moz explorer. It will show you the most shared posts from that domain name.
This will give you an idea of what is popular on social media.
You can also check the volume for your main keyword. Write your main keyword in Moz explorer keyword tool and you will get the actual volume of your main keyword.
5. Monetization of your niche
Making money from a blog is not that difficult. Every niche has some potential for money-making. If done right, every niche can make some money. It is true tht some topics can make more money than others.
You can find out your competitors. If you see that your competitors are making money, you can definitely make some money.
Also, look for any books and products related to your niche on Amazon. If you can find books and ebooks related to your topic, it means that the matter has money-making potential. Bloggers love to create ebooks and courses for their blogging topics. You cn get an idea from others about the money earning potential of the niche.
Also, look for books and courses on Udemy. People love to write ebooks and courses for their topics. Not only this, looking at for income reports of the other bloggers in your niche will also provide some details about the money generating potential of your blogging niche.
If you can find some and they are making money, you can definitely make money from your blog.
There are some monetization methods you can look for
- Advertising: This is the simplest method of making money from your blog. It will help you make some passive income from your blog. But to make loads of money, you need to have a lot of traffic.
- Affiliate marketing: Affiliate marketing is one of the monetization methods where you get paid for referring to third party products.
- Digital Products: If your niche allows, you can start making money by selling digital products on your blog. Some bloggers make a fair amount of money by selling ebooks on their blogs.
- Printables: Printables are also one of the digital products, but you can start making money by selling them on your blog. Some niches like organization and kid’s activities are really great for selling Printables.
You can read more about finding a niche here.
These are simple ways to find out the blog niche for your blog. If you follow some simple rules, you can come up with the idea of starting a blog on a topic which you love as well as have some monetization potential.
I hope this will help you in finding your blogging niche. I have used only free tools but there are many more tools that can help you find a blog niche.