Do you want tons of traffic from Pinterest? We all want, right. I am sharing some of the strategies that can help you get traffic using the Pinterest search bar.
What is Pinterest?
I know you know the answer, but every time I read an article, I get to learn more about this fantastic platform. It is an amalgamation of search engine and social media platform.
When you search on Google, it gives text-based answers. Pinterest provides answers in the form of images.
How to get traffic from the Pinterest search bar
The Pinterest search bar is the place where users write longtail keywords to search for something. It is also sometimes termed as Pinterest Search Tool.
You can use the search tool for getting found on Pinterest. To do this, you have to use this tool to find keywords people are searching on Pinterest. Remember, Pinterest is a Visual Search Engine with social elements.
There are two ways people find you
- In their home feed
- By searching on Pinterest
When someone is just scrolling down the feed, they are not looking for something specific. Users just click on the Pin that entices them. After clicking on the Pin, they either save it or go to the link (website or store).
The actual magic happens when someone searches for an idea on Pinterest using a search tool. Pinterest will populate the feed with the Pins that are optimized for that particular keyword. There are a few things you can do to make your pins searchable.
- Keywords in descriptions
- use keywords in Titles and text overlay
- Create eye-catching graphics ( very important)
- Use relevant images
There are a few other elements also which help in making your Pin to come up at first few places for the particular keyword. I will explain them further.
Add keywords on text overlays.
Always try to add your main keyword on PinTitle. Here from the title, I mean the text overlay, which explains the purpose of the Pin.
Text overlay in big, bold fonts helps to entice users to click on the pin while scrolling though the smart feed. Highlight your primary keyword by keeping a different color from the rest of the text. Let that main word pop up from the rest of the words.
Keyword in the Pin description
Pin descriptions should contain your primary keyword as well as related longtail keywords.
Use the words to explain your Pin that people search on Pinterest. If someone finds your Pin while searching for an idea, they are more likely to engage with your content.
Why you need to research Keywords
Pinterest SEO is not as smart as Google is, but it is changing at a breakneck pace. If your content is properly SEO’d, you can get free organic traffic from Pinterest quickly.
Researching for your content before creating Pins will help in providing a better user experience.
Moreover, using proper keywords help in informing the algorithm about your content( Pins and boards) so that it can serve the users with the best and popular content.
I used the term popular content because Pinterest prefers those pins that have better engagement.
Engagement is when the user clicks on your Pin to expand, save your Pin or click and go to your website or store. Pins that get the most engagement, and are keyworded properly will be shown when someone searches for that particular term.
How to Search for keywords on the Pinterest search bar
Always search for the keywords on Pinterest itself. To search, write your main keyword in the Pinterest search tool.
Enter your main keyword in the search bar. You will see some suggested longtail keywords. Note them down to use later when you create boards or pins.
Now click on the main keyword, and you will find some colored bubbles with words. These are the words related to your primary keyword. These are frequently searched keywords along with your primary keyword. Most searched are on the left, and they move to the right as least explored.
You can create longtail keywords by combining these words. Here I entered the main keyword as Baby and got these ideas. Now you can create a few longtail keywords by combining these suggested words. For example
- Baby shower ideas
- Baby shower games
Also, you will find the pins beneath for your primary keyword. These are the pins that are optimized for the main keyword you entered in the Pinterest search tool.
You can check with more keywords and see what comes up. Use these keywords in your Pinterest profile.
Places where you can use keywords
Most of the time, we talk about the keywords used in the Pin descriptions and text. There are other places where you can sprinkle keywords to optimize your profile.
1. Pinterest Profile name and bio
Use your main keyword and a few categories related to longtail keywords in your profile name and profile bio.
This will inform Pinterest about your account. Giving the right signals to Pinterest about your account is the utmost important thing nowadays. Otherwise, your pins may not get the required distribution in the feed.
2. Board names and board descriptions
Boards are like folders where you will keep all your ideas (pins) organized. These folders will also give an indication to Pinterest about your account(blog topic/niche). Optimizing them with keywords is as essential as optimizing pins.
Name your boards using the terms people search on Pinterest. Don’t use cute names; instead, use words related to your main keyword to name your boards.
Use the same technique to find your board names we used earlier.
Write the primary keyword in the Pinterest search bar and see what comes up. Make your board names using your main term and suggested keywords by Pinterest.
Board Descriptions
Same way, write board descriptions using the primary keyword as well as longtail keywords.
Sprinkle the keywords naturally in the description as if you are explaining your board to somebody. Stuffing the keywords will not do any good.
How to create awesome board names using Pinterest SEO
3. Pin descriptions
Pin descriptions are a great place to use keywords adequately keyworded Pins will show up when somebody searches for that particular term. Alon, with other factors, properly SEO pins are mandatory for the success of your account.
Your primary keyword in board name, board description, and pin description is the key to success.
You can read more about Pinterest SEO here.
There are a few more things you can do to get traffic from Pinterest.
Pinterest search is the very first thing in Pinterest marketing. If you want to grow further, you need some more aspects of Pinterest to take care. Here are some of the things you need.
1. Create fresh content
Fresh content is so important even if your new pins don’t get traction immediately. Pinterest loves unique content.
Earlier it was a norm to repin your own content again and again but not anymore.
Pinterest discourages you from repinning your own content. Repinning your own pins too much can flag your account as spam. Create as much fresh content as you can. I know it is difficult, but with some practice, you will create new content in minutes.
What is fresh content in terms of Pinterest?
Fresh content is
- New posts you publish
- New pins for old posts
As a blogger or content creator, you have to wear many hats, and I feel it is difficult to create fresh content daily. Using some Pinterest templates can help you shed some weight from your shoulders.
Also, Pinterest is time-consuming, and you may burn out if you are manually pinning.
Pro tip: To save some time, you can schedule your pins using tailwind. It is Pinterest approved scheduler where you can schedule pins in advance.
2. Create beautiful Pins
Keywords help your content come up in the search, and eye-catching graphics entice people to click on your pins while scrolling.
Both of the activities are important to get traffic from Pinterest.
It goes like this, you search for the right keywords, add beautifully in pin descriptions, create beautiful graphics, and Pin to relevant board with SEO’d name and description. This is the recipe for success on Pinterest.
Properly keyworded pins come up when somebody searches for the particular term in the search, and eye-catching pins entice people to click on them. Those pins are considered popular by Pinterest that gets the most clicks on Pinterest.
Niches that do well on Pinterest
Though each niche can get some traffic from Pinterest, some niches are better for getting a huge number of page views. If you are doing everything right and still not getting traffic, it may be due to your blog niche.
Pinterest friendly niches
Parenting: Parenting and everything to do with kids is good for getting traffic from Pinterest. Most of the users on Pinterest are females. So whatever you love to search is going to be successful on Pinterest.
- Food and drink
- Art and crafts
- Parenting (anything related to mothers and kids)
- Beauty and skincare
- DIY and crafts
- Personal finance ( Money saving, debt, Budgeting)
- Toddler activities
- Home decor
- Travel
- Photography
These are the niches that get most of the traffic. If your niche does not fit into this, don’t panic. You can tailor your content to fit into Pinterest needs and create beautiful pins to see if you can get traffic.
Conclusion
- Always research for keywords on the Pinterest search tool.
- Note down all the keywords and use them through your boards and pins
- Write your Profile name and bio using keywords
- Use keywords in your board names and descriptions
- Create pins using keywords in Pin titles and descriptions
- Create eye-catching pins
- Upload fresh content as frequently as possible
I hope the Pinterest search bar helps you get the right traffic and grow your online business and blog.
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